Twitter Account – Here you can make regular updates that are sent out to your followers. (Helpful Hint: Display a “Follow Us on Twitter” sign at your storefront register to encourage current customers/clients to follow you)
Facebook Account along with Business Fan Page – Here you can also make regular updates and provide helpful content on your Business Fan Page. The Business Fan Page is a great place to engage fans in conversation and get their feedback on certain aspects of your business.
A Blog – This is a place to post articles for your customers to read. You will often direct your twitter followers and Facebook fans to your blog to read the full article of information.
Video Marketing – You can shoot short videos about your products and services. You can also provide helpful how-to information via video and upload them to YouTube and other Video sites. You will also want to post all your videos to your blog and direct your followers and subscribers to it.