1. Stay Connected with Your Current Customers and Clients: By making regular updates via Twitter and Facebook you can stay connected with your current customers and clients. You can also give them helpful information about your products and services via a blog post article (i.e. Weekly Specials, Featured Products, Helpful Tips, Recipes, etc). You can also send your contacts a monthly or weekly newsletter via e-mail with helpful articles and specials exclusive to your subscribers.
2. Connect with Potential Customers: Social Media allows you to connect with potential customers in your area. You can begin to build a relationship with them before they become your customer/client.
3. Drive Traffic to Your Website and/or Store: Using Social Media is a great way to increase traffic to your website and/or your storefront. You can direct followers to your website for more information about your products and services. You can also give them special discounts available for redemption at your physical storefront.