JRK Enterprises/Rhonda Percell

There was a great article on Mashable today about, HOW TO: Define the Role of Your Social Media Team. It discusses how to manage your social media team in your business or organization.

First, you want to determine the goals for social media and your business as well as your social media team.

Secondly, you will want to allocate enough internal resource to accomplish your social media goals. If your small business or organization does not have enough internal resources you may want to consider hiring a social media assistant.

Then, you will want to create a social media policy for your small business or organization. And finally, make sure your social media team communicates effectively with the rest of the company or organization.

To read the entire article just go to Mashable.

If you have a local business you will want to have classified ads on both Craigslist and Backpage. However, having a plain text classified ad on these two sites is not enough. You will want to have a graphic filled, compelling online classified ad that is also clickable. The ad will send people to your website. The image below is an example of the type of online classified ad you want for your local business.

1 out of 3 of all searches done online are local searches

Over 2.6 Billion local searches are performed online each and every month(This is growing 50% each year)

83% of people first search online before making a local product or service purchase

If you have a local business you can see just how important it is to be findable by the consumers performing these searches. If your local business is findable to these consumers your business will grow and profit.

Write 3 to 5 blog posts about most FAQ’s by your customers.

Social Media Tips for Businesses: Do 5 tweets on twitter/day, 2 facebook posts/day, and 3 blog posts/week, and 1 e-mail newsletter/week

Social Media Tip for Businesses: Share info and converse with your clients/customers via Twitter, Facebook (Business Fan Page), and Linkedin

Social Media Tip for Businesses: Find related articles on alltop.com that are related to your industry and tweet to your followers.

Social Media Tip for Businesses: Use Social Media for customer communication, branding, traffic, & SEO ranking

Social Media Tip for Businesses: Talk about 3 to 5 other related topics to your business. IE – You’re in Fitness Biz, Also tweet @ nutrition

Social Media Tip for Businesses: Balance your information to selling to 50:1 or 100:1 ratio. 100 tweets of info to every 1 selling tweet!